Thinking that I fucked up.
All of our promotional signage associated with the "Midnight Release of the long awaited World Of Warcraft - Cataclysm" is designed to bring people people into the store to buy the new software bundles, promising that they can use a special code to find short term advantages, go home and play it at midnight.
I forgot to remind all the sales staff working this overnighter that the timetable advertised by the designers of the game actually refers to midnight in the Pacific Time Zone. That is three hours past the time we are legally allowed to sell the expansion set.
These poor people, locally, are going to dash into our store, even wait in line in many cases, all boned up on NOS and Redbull, buy the latest shit for their cunty, online game and then race home with vigor, braced up with mega caffeine and probably tacos, only to discover that they have to WAIT for three hours before they can even log on to experience all the new shit.
Oooops!