The author, Daniel Kahneman, is very accomplished in his field. He was the recipient of the
Nobel Prize in Economic Sciences for this work in psychology, challenging the rational model of
judgment and decision making. Mr. Kahneman is one of the world's most important thinkers.
His ideas have had a profound impact on many fields- including business, medicine, and politics.
In Thinking Fast and Slaw, Kahneman takes us on a ground breaking tour of the mind and
explains the two systems that drive the way we think and make various decisions. System One
is fast, intuitive, and emotive; while System Two is more deliberate, logical, and thoughtful.
Kahneman exposes the extraordinary capabilities- and the unavoidable, limitations- of fast
thinking and also reveals the pervasive influence of intuitive impressions on our thoughts and
behaviors. Kahneman's book highlights many different areas: the importance of properly
framing risks, the effective of cognitive biases in regards to how we view others, the dangers of
making predictions, the right ways to develop skills, the pros and cons of fear / optimism, the
difference between our experiences and memories of events, and the real components of
happiness. Each of these can be understood only by knowing how the two systems (fast vs slow
thinking) work together to shape our judgments and decisions.
Drawing on a lifetime of experimental experience, Kahneman reveals where we cannot trust
our intuitions and how we can tap into the benefits of slow thinking. He offers practical and
enlightened insights into how choices are made in both our professional and personal lives.
Additionally, he suggests different techniques to guard against the mental glitches that often
get us into trouble.
