I've never cared about my heritage. I don't like the idea of being part of a lineage; I'd rather be a fresh individual with my own thoughts and accomplishments. In some ways ancestry can be interesting, but I don't like the idea of taking "pride" in your heritage. Actually I don't like the idea of taking pride in anything, since by the implications of determinism both pride and shame are illogical.
Also McDonald's is the healthiest restaurant in America.