That's what I get for attempting to sound intellectual at the end of a long day.
I meant that TV and the internet seem to set the tone of people's interactions with media, and the more technology improves, the more it allows for individualized content. Like in the first days of TV there were only a few channels and advertizing had to be aimed at an audience of everyone. Now there's a bazillion cable channels and things can be more focused. Even more than that, the internet lets ads be targeted based on a single person's interests. Not that it's an upcoming trend, but it will shape upcoming trends. Both in the direction of more interactivity and more individualism. Even in business. The current trend being megacorporations squeezing out independent small stores, because they can be cheaper and more efficient, but I think that it's going to swing in the other direction, with people having more and more ability to sell things online and undercut the middleman.
