It does not surprise me in the least that Facebook would be among the first to implement AI usage in this manner. It's a f*cking dumpster fire (although it's become a necessary one for some of us) for various reasons and this will just nudge it a little further into the flames.
AI technology has the potential to transform lives for the better and do a lot of good with proper usage.
It's just the complete lack of policing that usage and keeping the a$$hats from abusing the technology that scares me.
Too many sick and twisted people out there.
It will get worse before it gets better I think.