Strong espresso from Ethiopian beans. Extreme coffee ... Holy Shit! ... it's Fab!
Dear DD,
Each year, coffee companies make billions of dollars. Starbucks
alone earned almost $5.8 billion in net revenues during the
first three quarters of 2006.
Yet, for every cup of coffee Starbucks sells, poor farmers in
coffee-growing countries like Ethiopia earn only about $.03.
Even worse, while Ethiopian farmers grow some of the finest
name-brand coffees in the world - think Harar, Yirgacheffe, and
Sidamo - they don't see the premium profits those names command
among consumers.
Oxfam and a coalition of allies are asking Starbucks to sign
this agreement. According to one coalition member, control of
the name brands could increase Ethiopia's coffee export income
by more than 25 percent - or $88 million annually. This money
could go a long way to help lift millions of Ethiopians out of
poverty.
So please, help us convince Starbucks to sign this agreement
with Ethiopia. Poor farmers deserve a fair share of the profits.
http://act.oxfamamerica.org/campaign/starbucks_petition?rk=b1APf6S15SW-W
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That's interesting and I certainly support local farmers, but I can not sign that petition, as its first words are " As a Starbucks customer ...".
I have never in my life bought anything from a Starbucks shop or with Starbucks on the label, nor do I intend to. Their coffee is not my cup-o-tea. I like real coffee - not flavored varieties. It's ridiculous, though - how can a US company restrict a foreign country's right to use their proper name, in marketing? WTF?
A funny thing here, because I was going to post a link to the importer who I have used mostly, "Denali Cafe", but the link I use is broken and google doesn't seem to help.
This is the only other importer I have used, (other than a friend in Central America who sends me stuff, at odd times or when I ask about something. He's the coffee expert, not me.) is this one called "
Orleans Coffee Exchange". I have ordered the top one and the bottom one and many from their Fair Trade Coffees page.
You bring up an excellent point, worth considering, but I think the customers, themselves, should rightly make their voices and their wallets do the work. My one hundred percent boycott has kept me from involving with Starbucks, too much, but now I wonder about the importer I use. Do they treat the farmers fairly? I don't know, but knowing how one facet of corporate America treated me, I doubt it, very much.