In the Netherlands Bob is the one not drinking at a night out, so the others can be driven home safely, by Bob.
"Who is the Bob?" is the slogan they try to promotes bobs with.
Hyke: Does that cause confusion at a bar if one of the drinkers is named Bob?
Nah, I think people deny being Bob, or try to avoid being Bob.
I can't recall any kids being called Bob since they started that campaign.
I guess it sucks to be Bob.