The word makes me think 'hippy'
it is a good vibe though, not negative and not something
that i want to defend because i am not a vegan.
I worked in an Italian Restaurant for sixteen years and i did
notice a rise, during that time, of requests for vegetarian and
vegan menu's. It's no big deal really but i do always associate
the word with a kaftan wearing, reafer smokin hippy