http://www.telegraph.co.uk/news/uknews/9007552/Waterstones-ditches-apostrophe.htmlThe chain has been known as Waterstone’s since it was founded in 1982 by entrepreneur Tim Waterstone.
However the retailer’s new head, James Daunt, who also founded rival book chain Daunt Books, is jettisoning 30 years of bookselling history by altering the punctuation, to become Waterstones.
“Waterstones without an apostrophe is, in a digital world of URLs and email addresses, a more versatile and practical spelling,” said Mr Daunt.
However, language experts were outraged.
John Richards, the chairman of the
Apostrophe Protection Society, described the change as "slapdash", particularly from a bookshop.
Well i can only wonder what goes on at the 'Apostrophe Protection Society' - sounds riveting