The PR.
I was at the diner having b'fast when she called them and said she had to speak to me, it was an emergency. I told them to tell her I'd call her back on the cell (which was turned off and why she had to call the diner.) Turns out some of her Twitter followers have been posting about DRUGS, ALCOHOL AND SEX to her. What should she do?
Told her I'd figure it out when I got home. By then she'd unfriended all of them. We reworded her profile to include that she wasn't into those things and to not tweet them to her. Anyway, she found the solution. Now if she'd only not get all excited and bothered, things would be smoother.