We all know how pharmaceutical companies have been trying so hard to find new names for "NEW" drugs they create, right?
... and they hardly ever come up with anything, the drugs or the names of drugs, that does much more than the published side effects.
I think they all should pool their resources and develop an anti-depressant drug that actually works. I have a marketable and catchy name for the drug already.
Call it Phuckitol (pronounced, "Fuck It All!" Be sure to include the exclamation point when you say the word.) and MAKE it work.