Scrapheap, I think that is fantastic!
Can "INTENSITY²" be emblazoned on your cars? That's the kind of advertisement we need!
I think this is a fabulous idea! It would be expensive, but if any of the existing sponsors employees, or someone with an inside lane (Hint hint hint, Scr'eap) could get some sub-sponsoring help, it could happen.
Does "INTENSITY²" have an eyecatching logo, that would appeal to typicals for this purpose?