That bottle of Lit can be found here for 32.95 in Euros.
Taxes on that bottle make a bit more than 5 euro in the price.
VAT on food and such is 6% in general.
on luxury things 19%
On alcohol there is a fixes price per bottle, or glass, depending on the amount of alcohol in it.
And I'd better get myself some tea, forgetting to drink, again.