"I decided if I got too bored the rest of this year, I would start an Emo Mariachi Band. The name of that band? Overdramatic Chihuahuas." -Genesis
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No, it was definitely Reeses Pieces, which look very much like M&M's.
Quote from: Callaway on September 09, 2006, 12:34:48 PMNo, it was definitely Reeses Pieces, which look very much like M&M's.I'll have to check the DVD. Still, I've screened the movie dozens of times over the years (and watched it twice as many times) and I'm pretty sure...Â
Claim: M&Ms passed up the chance to be the candy used to lure the shy little alien from his hiding place in the 1982 blockbuster E.T., thereby letting one of the most successful instances of movie product placement fall into the hands of a competitor who benefitted mightily from it. Status: True. Origins: Business by its very nature is cut-throat; competitors rarely aid one another because one company's success almost invariably comes at the expense of the other's vitality. When such leg-ups occur, they are often inadvertent — the result of one firm's having failed to take advantage of an opportunity that its competitor later cleaned up on. Such was the case when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods Corporation to make a remarkable splash for its Reese's Pieces.
QuoteClaim: M&Ms passed up the chance to be the candy used to lure the shy little alien from his hiding place in the 1982 blockbuster E.T., thereby letting one of the most successful instances of movie product placement fall into the hands of a competitor who benefitted mightily from it. Status: True. Origins: Business by its very nature is cut-throat; competitors rarely aid one another because one company's success almost invariably comes at the expense of the other's vitality. When such leg-ups occur, they are often inadvertent — the result of one firm's having failed to take advantage of an opportunity that its competitor later cleaned up on. Such was the case when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods Corporation to make a remarkable splash for its Reese's Pieces.
