Most chavs love Burberry
They love mass produced hats and scarves with the checks which are really "made in India". You obviously don't know shit about fashion. Most big names have some sort of "signature" they put on cheap, below average standard products. Versace has a range of garbage covered with the Medusa. Burberry does the same with the checks on cheap, mass produced products. The duffle I linked is somewhere in between, it's mass produced but not cheap/crap quality made in India etc... The military coat is top of the line, nothing a chav would ever get near.
Iranians love Armani, and they dress in mass produced Armani jeans and Emporio Armani covered with the eagle logo. Made in Africa. Same thing as chavs and Burberry. It's not the real high end clothes, it's just cheap crap with a label on produced in the third world by the same company, just to earn more. A way to earn more money because high end design doesn't usually make you super rich. The real things are much more expensive and super quality in comparison.
I would guess Burberry earns more on their mass produced "made in India" caps than on the runway collections. Much more.